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| Inventing for success? Then read… | | GREAT IDEA TO A GREAT COMPANY MAKING INVENTIONS PAY By Lawrence B. Kilham "If you ever dream of starting
your own business, don't even put a toe in the water before reading this wonderful book."
Fortune 500 Executive |
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Great Idea to a Great Company© takes
the reader through the essential steps of forming a successful
technically-based company. Included are such topics as forming a vision,
creating a product, formulating a business plan, the basics of
marketing, finance, production, patents and all the various elements,
formal and informal, that pull the whole process together. All major
points are illustrated by examples drawn primarily from family companies
based on inventions. The story-telling style captures the attention of
beginners as well as seasoned entrepreneurs. The book is very meaty and
avoids the mantras, over-simplification and feel-good approaches of many
"How to" business books. | | | About the author . | The
author, Larry Kilham, is from a family of successful inventors and has a
master's from the Sloan School of Management at MIT. He holds three
patents in instrumentation and received the IR 100 award for technical
innovation. Mr. Kilham has published numerous technical articles and
addresses professional societies. Larry has been in sales, engineering
and management positions in high tech companies since 1965. Currently is a director of several small start-up companies. Larry and
his wife Betsy live in Santa Fe, New Mexico and enjoy its cultural and outdoor life.
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| .CONTENTS | - Start with a Vision
- Develop a Product
- Protecting Your Product - Patents, Trademarks, Copyrights and Trade Secrets
- Planning Your Business
- Creating Your Team
- Marketing and Distributing Your Products
- The Lucrative World of the Web
- Successfully Manufacturing Your Product
- Marshaling Your Resources
- Financing Your Deal
- Bouncing Back
| Excerpts from the
| INTRODUCTION
| The company collapsed
like a house of cards. My net worth had gone from about a million
dollars to the possibility of bankruptcy if the bank took my house.
Another high tech dream went into the trashcan. I
didn’t run away to Brazil. I didn’t apply for unemployment. I said to
myself, "I will start over again. I’ve just been through training
school, and now I’m going to do it right." As I write this, my net worth
is back up over a million dollars, and I own a fun company making
environmental monitoring equipment. Although I graduated from a
prestigious business school and had great jobs in distinguished
companies, much of my learning about building a company was gained in my
own various businesses and from shared family business experiences. Now
I would like to share what I learned with you. When
you create a company based on your own product which you have
developed, you will also have created a statement of your own
self-worth. For me this has been a feeling that's hard to match in life
and unlike money, it can't be taken away from you. For this reason I
want to help creative people become successful with their own
businesses. If you didn’t have a vision for yourself already, you
wouldn’t have picked up this book, so don't stop now. As the famous
hockey player, Wayne Gretzky, said, You miss 100 percent of the shots you never take. |
| PRAISE FROM THE PROS
| He's
"been there, done that" and makes Great Idea highly readable. My
favorite chapters were the first and last, but there is much gold lying
between. F. Gregg Bemis, Jr. Top Management of three Fortune 500 companies, and participant in 40 start-ups. Larry
Kilham has diligently conveyed his principles of entrepreneurial
vision. His book superbly documents all the wisdom and knowledge that I
have gained in my many associations with him. It is a valuable text on
business written by an entrepreneur who has actually experienced all the
facets of starting and growing a successful technology enterprise. Richard
T. Meyer, Phd, former director of Georgia's Advanced Technology
Development Center; Professor Emeritus, Emory University Business
School; and current CEO of CIC Photonics, Inc. Great Idea to a Great Company is
both a thoroughly practical and delightfully readable book. Any
aspiring entrepreneur will find a treasure trove of advice and practical
tips - from the "must do's" to the "definitely don'ts." If you ever
dream of starting your own business, don't even put a toe in the water
before reading this wonderful book. Gale Griffin, writer and corporate communications consultant, and former Vice President Corporate Communications for Bestfoods |
| | | | | ORDERING GREAT IDEA TO A GREAT COMPANY MAKING INVENTIONS PAY
. | Click here > To order from AMAZON.COM
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